To engage today’s audiences on their own terns, a 90-year old orchestra introduces a diverse slate of new offerings that upend business as usual

Direct link: vimeo.com/41382539

The Cleveland Foundation has partnered with EmcArts through the Engaging the Future program to work with 12 Cleveland cultural institutions as they generate innovative approaches for engaging younger and more diverse audiences. This partnership provides a unique opportunity to share with you fresh thinking and courageous experimentation these 12 organizations are working on in order to address the challenge of change. To explore their journeys so far, we’ve created short audio postcards about their starting conditions and current priorities. Stay tuned to ArtsFwd.org for updates.

Brought to you by ArtsFwd.org

Funded by The Cleveland Foundation

Voices:
CHIEF MARKETING OFFICER, Cleveland Orchestra: Ross Binnie

Credits:
Audio Producer: Sarah Lilley
Recording on Location in Cleveland, OH
Photos Courtesy of The Cleveland Orchestra
Music by Explosion Robinson