To engage a younger demographic onstage and off, an 80-year old arts organization partners with a local musical theater college.

Direct link: vimeo.com/41382538

The Cleveland Foundation has partnered with EmcArts through the Engaging the Future program to work with 12 Cleveland cultural institutions as they generate innovative approaches for engaging younger and more diverse audiences. This partnership provides a unique opportunity to share with you fresh thinking and courageous experimentation these 12 organizations are working on in order to address the challenge of change. To explore their journeys so far, we’ve created short audio postcards about their starting conditions and current priorities. Stay tuned to ArtsFwd.org for updates.

Brought to you by ArtsFwd.org

Funded by The Cleveland Foundation

Voices:
PRESIDENT + CEO, Beck Center for the Arts: Cindy Einhouse
ARTISTIC DIRECTOR, Beck Center for the Arts: Scott Spense
DIRECTOR, Music Theater of Baldwin Wallace College: Victoria Bussert

Credits:
Audio Producer: Sarah Lilley
Recording on Location in Cleveland, OH
Photos Courtesy of Beck Center for the Arts
Music by Explosion Robinson