23red is an integrated creative communications agency whose work gets people to DO things.
Nest Brand Launch
23red invented the name ‘National Employment Savings Trust’ and the acronym NEST, thus referring to the familiar and comforting notion of a ‘nest egg’. Designed identity to resemble an egg to reinforce the analogy.
Research amongst three audiences confirmed that the name was accessible to the pension-un-savvy as well as the more expert, and was felt to be reliable too.
The logo was thought to communicate very effectively an approachable, realistic, bright, and trusted.brand personality.