An electronic press kit is a must for anyone seeking exposure and publicity as an artist. You can send your electronic press kit to music industry professionals, clubs, media or anybody who might be interested in your work. EPK is your professional resume to the world.
Did you know that most EPKs end up being deleted? The main reason is either they are too fancy with too little information or are filled with too much useless information. The idea is to create an EPK that is simple and to the point.
Target your EPK one of two ways; a) Industry – to talent buyers, club owners, managers, agents or b) your fans. Concise, highly targeted information, stylishly delivered in a cost-effective fashion to assist you in promoting a show, getting more gigs, landing a placement in television & film licensing and in securing representation.